BurtcherWay
This Could Be A Most Unusual Day
Experiential and Digital Creative Services
Past Clients & Collaborators
About Us
We offer bespoke creative & digital services for individual, charity and corporate clients who are looking to engage with the world in a different way.
We like challenges. We don't think challenges have to mean stress. We like to solve problems, be helpful, and have some fun.
Breadth of experience is our strength. We can deliver bread and butter needs like getting your website up and running with essential SEO and analytics, performance tweaks and content suggestions to accelerate your reach.
We can also help you with more complex (or weirder) projects that require a blend of creativity and technical expertise, like delivering the front- and back-ends of your cloud-based immersive adventure game festival app, and helping you script and direct the live actor encounter you've planned for midnight on the final day.
We work with talented people from a variety of disciplines to handle both the creative stuff - writing, direction, ideation - and the technical stuff - development, design, production.
Past projects include unique live experiences and events combining adventure, games, technology and performances, from big festival productions to one-to-one encounters.
We also make creative purely digital experiences like games, puzzles and online stories (which are better for you than doomscrolling).
We especially love projects which combine the two.
Case Studies
Disney: The Wonder Of Friendship
A multi-sensorial pop-up event produced by Haygarth which enchanted 40,000 ticket buyers across London, Berlin, Paris, and Madrid. We provided scripting, narrative design and performer direction for this immersive experience that celebrated the magic of Disney's iconic friendships. The event featured a series of interactive rooms, featuring 360 projection, sensory experience and collaborative activities, each themed around some of Disney's most beloved characters.
Who Let The Toys Out?
A four-day interactive collaboration with 6FootStories for Standon Calling that seamlessly blended high-energy live activations, immersive storytelling, and game app tech with a prize in mind: golden tickets to the next year's festival. Audiences drove the narrative forward and earned points all weekend through physical challenges like laser tag and rc racing, unlockable one-on-one experiences, and roaming characters who recruited them as double agents, and a massive site-wide Lost Toy treasure hunt driven by a bespoke web application. The app featured QR-triggered riddles, "ToyDar" real-world geolocation proximity tracking, and badges, as well as awarding points dynamically for innovative and creative players.
In The Pipeline
The Chalice of the Dread King
A faithful recreation of the lost 90s text adventure by Black Lizard Software. Coming 2026.
A faithful recreation of lost 90s text adventure The Chalice of the Dread King, the third and final game in the Dread King series from Black Lizard Software. Originally ported in a limited run, we're working with Black Lizard to bring this cult classic to a new generation of players in 2026.
PAINBALL
A tactical roguelike deckbuilder in the pleasingly familiar world of brutal bloodsport. Coming 2026.
Big hits, big egos, and big ethical questions plague a society in thrall to brutal bloodsport spectacle in this tactical roguelike deckbuilder. Manage your team of Painballers, build your deck, and fight to the death in a pleasingly familiar dystopian vision where entertainment is the only escape. Coming 2027.
© Burtcher Way Ltd.
Registered in England and Wales, Company No. 13488053